Featured Work
Work That Made
Headlines.
We build campaigns that move culture, shape perception, and turn brands into household names — from Super Bowl spots to cultural movements.
Icon is a full-service creative agency and PR firm built for brands that want to lead conversations, not follow them.
From Super Bowl commercials to product launches that dominate social — we craft work that earns attention, builds loyalty, and drives real results.
Years defining brands
Campaigns launched globally
Industry awards won
Super Bowl spots produced
Positioning, architecture, and messaging that makes you impossible to ignore in your market.
Media relations, crisis comms, and earned media strategies that shape the conversation.
Super Bowl spots, TV commercials, and AI-powered video that stops the scroll and moves culture.
Immersive campaigns and activations built for performance and lasting cultural impact.
Icon crafted a campaign that made our product the talk of laundry rooms everywhere. Creative, strategic, and totally on-brand.
Elena Rostova
VP Marketing
Working with Icon on our Super Bowl spot was seamless from concept to broadcast. They understand how to make something people actually talk about.
Marcus Chen
Chief Brand Officer
Whether you're launching a new venture or redefining your category — we make it unforgettable.